The situation just described can be considered as a sort of starting point for those who venture into the mare magnum of e-commerce. However, if you find yourself having to manage a larger project, such as an omnichannel model made up of physical stores, e-commerce and shop windows on marketplaces , a higher level of technological equipment is undoubtedly needed ERP systems for wholesale distribution.

For example, in this case we cannot exempt ourselves from a management platform of the store , which obviously takes into consideration the specific needs of the fashion sector, which more than any other has to manage many variations of the same product, hundreds of different colors. , small variations and sizes, thus requiring ad hoc functionality for the management simplification of the goods in the warehouse and in the store. Among the tools required there is therefore the simplicity of searching among thousands of codes, the management of the personal data of customers, suppliers and collaborators, the management of the entire sales process, the cash point, loyalty cards, discounts, promotions, administrative activities and so on.

Absolutely central, and this obviously also applies to e-commerce, is warehouse and stock management : if a small business can rely on pure and simple memory, a minimum of structure is enough to need management . centralized inventory , which takes into account the stocks in the warehouse and, in the case of a multichannel / omnichannel model, also the garments present in the individual stores. Especially in complex activities, consisting of an e-commerce and multiple stores, knowing the availability of the garments at the single point.